Featured Project · Rental
El Cheapo LiftsCooper Equipment Rentals
A complete digital transformation — website, messaging and SEO foundation designed to turn a static brochure into a lead generation platform for the rental business.
What we did
Rebuilt as a lead engine, not a brochure.
- Full website redesign · modern navigation · stronger messaging
- Reorganized equipment categories for faster browsing
- Streamlined “Request a Quote” capture system
- Foundational SEO strategy + on-page optimization
- Architecture designed for future expansion
For El Cheapo Lifts (Cooper Equipment Rentals), we led a complete digital transformation focused on turning their website into a high-performing lead generation platform rather than just an online brochure.
Our work included a full website redesign with improved navigation, stronger homepage messaging, and a modern layout designed to build trust and increase quote requests. We reorganized equipment categories to make browsing faster and more intuitive, implemented strategic calls-to-action throughout the site, and built a streamlined “Request a Quote” system that captures higher-quality customer inquiries.
From an SEO perspective, we developed the site’s foundational search strategy, optimized content structure, and implemented on-page SEO best practices to support long-term organic growth. We also planned the website architecture with future expansion in mind, making it easy to add new equipment categories, service pages, and location-specific content as the business grows.
Beyond design, the project focused heavily on communicating the company’s competitive advantages—including transparent pricing, fast delivery, contractor-friendly services, and reliable customer support—to strengthen credibility and improve conversion rates.
The result was a scalable, conversion-focused website built to support long-term digital marketing, SEO growth, and increased rental inquiries while providing a smooth transition from the previous website.